Bio

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Joelle (Joey) Adler is a visionary entrepreneur and passionate humanitarian seeking to interconnect people, business, communities and philanthropy, through the development of cutting-edge technology and innovative business models that benefit humanity through groundbreaking sustainable models.

Mrs. Adler retired (2014) as President and CEO of Diesel Apparel Canada and now works as a consultant, focused on new technologies of Blockchain & AI as well as branding, marketing, and business development of “Local to Global SME’s” supporting and empowering community retail.

In 2015, Joey settled in Venice California as founder and principal investor of the Dept. of GOOD an innovative platform using technology to bring niche artisanal brands together with non-profits and local retailers to help strengthen and empower small business and shore up retail in various communities. This was where Mrs. Adler teamed up with her business partner José Rosas a world-renowned innovator and leader in Blockchain Technology.

In 2019, Joey returned to Canada to open the first office in Halifax Nova Scotia, to pioneer and co-found BLOQS4GOOD a decentralized blockchain programmable ECONOMY technology, with security applications which are unparalleled and unchallenged in the industry. BLOQS4GOOD and the DEPTOFGOOD function in synergy to connect humanity and technology and to empower SME’s through community support and charitable engagement.
BLOQS4GOOD is creating a GLOBAL to LOCAL Economy where ease of transaction and DEFI facilitate participation in a future DECENTRALIZED ECONOMY.

In 2005, after the loss of her beloved husband and soulmate, Mrs. Adler established the ONEXONE Foundation dedicated to the welfare and well-being of children worldwide with programs encompassing the fundamental pillars of humanity: food, nutrition, health, water, education, and play. With important initiatives operating in South Africa, Rwanda, Kenya, Haiti and in North America, ONEXONE’s reach has been wide and has concentrated on breakfast programs for the First Nations of Canada’s children. ONEXONE and its cofounders which include Roger Rai and the Rogers Family, can take pride in helping to build a state-of-the-art hospital in Mirebalais Haiti established by Dr. Paul Farmer and the Partners in Health Organization of Boston. 

Mrs. Adler’s numerous accomplishments:

  • Joey was elected as city Councilor of the suburb city of Esterel, in the Quebec Laurentians, north of Montreal. She served 4 (four) mandates and was instrumental in setting up fiscal planning and going from a deficit to surplus in the first 3 years. She played an instrumental role in the setup of new urbanism laws as well as resolving various environmental challenges. 

  • Joey was the main benefactor of Lou’s House an initiative under the Hope & Cope Foundation, Lou’s house is a comprehensive and integrative support program offering cancer patients a multitude of health and life-enhancing services including; support groups for the patients and their families, fitness and wellness regimens, mediation and advocacy, nutrition, meditation, and art. Joey was a board member and honoree of Hope and Cope. 

  • ONEXONE was a main benefactor of the Mirebalais hospital in Haiti and helped build the Pediatric ward. As well as instrumental in water projects, in Africa, and food insecurity in North America.

  • Joey was also an original member of the Clinton Task force in Haiti and she partnered with Air Canada to be the first non-military flight into Haiti running 8 missions in 8 weeks and delivering over 12 million$ in aid to PIH (partners in health) who were managing 13 hospitals, post-earth-quake.

Mrs. Adler feels blessed and honored to be chosen to sit on a variety of boards;

  • Canada’s Top 100 Most Powerful Women

  • Top 40 over 40

  • Mary J Blige honor of women in NYC

  • Partners in Health

  • Dress for Success

  • Hope and Cope Foundation & the Jewish General Hospital of Montreal

  • Minister Kelly Leitch’s Canadian initiative for the Empowerment of Women

  • Consulted with Minister Flaherty on the Canadian Federal Budget of 2013

  • Was invited as TED x Speaker 2014

  • Received the Queen Elizabeth Jubilee award for community service

  • Mrs. Adler was bestowed with 2 Honorary Doctorates; one in Laws from Concordia University the other from St. Mary’s University School of business.

  • Mrs. Adler is a Published Author (2 books) “The Goddess Shift & Optimism ”EDT